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deterra
System Design + Branding | Design for Sustainability
Role: Researcher, Concept Developer, UX and Graphic Designer
Timeline: June to August 2023 (10 Weeks)
Tools: Photoshop, Illustrator, XD, Figma
Team: Aayushi Darji, Cristina Cordova, Lia Aleman, Tanya Shah
Context: A course within the MFA in Design for Sustainability curriculum; we were tasked with selecting a commonly practiced activity and indulge into deep research to identify systemic gaps that lead to environmentally undesirable behaviors. Our chosen behavior – meal preparation and home cooking – leads to food waste if not practiced right. The food waste contributes to landfill, methane in the atmosphere, and global boiling, all impacting the climate crisis.
Intervention: Using our primary and secondary research insights from studying the routine behavior of meal preparation and storage of home cooked food, we created deterra (information platform).
about deterra
Deterra is an information platform designed to empower individuals to make conscious, sustainable food choices at home. Rooted in environmental responsibility and everyday accessibility, the platform addresses the growing issue of food waste by equipping users with tips on food storage, disposal, seasonal awareness, and low-waste recipes. From intuitive interfaces to community-driven sharing features, Deterra transforms sustainability from an abstract ideal into a practical daily habit.
To know more, get in touch – @tanyashah.ts@gmail.com
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