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Ideal Experience of
Online Shopping
Research Centric Case Study | Lextant Framework of Research
Role: Researcher, Content Writer, Layout Design
Timeline: January to March 2023 (10 Weeks)
Mentor: Jeehoon Shin (Industrial Designer Professor at SCAD)
Tools: InDesign, Figma, Miro, Illustrator, Photoshop
Team: Akshat Agarwal, Christen Collins, Helena Chien, Skyler Diacou, Tanya Shah
Context: A course within the MFA in Design for Sustainability curriculum; we were tasked with selecting a commonly practiced activity and indulge into deep research using the Lextant Framework of Research, primarily used to organise and decode insights from original primary research. Our chosen activity – the Ideal Experience of Online Shopping – is widely practiced by anyone and everyone with access to the internet.
Intervention: Using the Lextant Framework of Research, we created an infographic highlighting primary feelings and emotions one experiences when they practice online shopping. With that, we designed a magazine to detail out our research and the meaning behind the emotions. This research could be used to identify specific consumer-faced shortcomings and further design solutions for the same.
stakeholders mapping
Research Methods
1. survey
2. interviews
3. sensory cues
4. cultural probes
our framework for
the Ideal Experience of Online Shopping
I feel in control when shopping online
"Shopping online not only saves me time and energy, but it also gives me confidence in my decisions. I have the ability to place or cancel an order whenever I want and am guaranteed a refund if necessary. This assurance makes me feel more confident and comfortable when making purchases online because I know that I have control over my shopping experience."
To know more, get in touch – @tanyashah.ts@gmail.com
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